Why we started

"I find joy and hope in helping people to get one step closer to their dreams. To meet those same people at our local surf spots, completes my hard work at USA Skateshop"

In their early adolescence, Anders and Tomas (brothers) travelled the world to explore the best surf spots and to find themselves as new adults. Without much money they lived together with the locals and met a lot of inspiring people and grew their personalities as well as their surf skills. With their love for surfing and skating the two brothers wished for everyone to experience an adventure of their own.
As equipment was more expensive back then they decided to start a store in which they could sell equipment to everyone! This store was not only for the rich people and full-grown adventurers, but this store was also for people who had an adventurer buried deeper in their heart. Anders and Tomas found it to be their finest job to help people make their adventures and dreams come true.

It was very tough to start up a company in one of the most competitive markets in the world. They struggled but kept working hard on both their new company and jobs on the side. In those first (and sometimes extremely busy) years, the brothers kept joy and hope in helping people reach their dreams and meeting those same people on the local beaches as fellow surfers.

We managed to grow the company with loyal customers and the goal to help people experience their own dreams and adventures. Today we have helped more than 1 million people worldwide to experience a true adventure.